Marketing Data Analyst
Turning marketing data into decisions worth acting on.
I build dashboards and reports that answer real business questions — where is budget being wasted, which audiences convert, and what to do next.
Marketing Data Analyst
I build dashboards and reports that answer real business questions — where is budget being wasted, which audiences convert, and what to do next.
I'm a Marketing Data Analyst with hands-on experience analyzing marketing, campaign, website, and social media performance across multiple channels and platforms. I build dashboards and recurring reports covering reach, engagement, audience growth, content performance, traffic, conversions, and campaign effectiveness. I consolidate data from social platforms, media tools, web analytics, and internal sources — and translate it into practical recommendations that strategy, social, content, media, and creative teams can actually use.
Marketing Analytics, Digital Analytics, Social Media Analytics, Campaign Analysis, Website Performance, Audience Growth, Engagement, Content Performance, Traffic, Conversions, Competitor Analysis
Meta, TikTok, YouTube, LinkedIn, X, Snapchat, GA4, Looker Studio, Power BI, Tableau, Excel, Google Sheets, Dashboards, Recurring Reports, KPI Frameworks
SQL, Python, Pandas, NumPy, Scikit-learn, Power Query, Data Cleaning, EDA, Statistical Analysis, Data Consolidation, Data Quality Review, Reporting Automation
Business Intelligence, Strategic Decision-Making, Test-and-Learn, Performance Reviews, Stakeholder Presentations, Cross-Functional Collaboration, English, Arabic (Native)
All projects live at github.com/Esraarashwan/data-analytics-portfolio
Analyzed 936 Facebook ads ($58.7K spend, 212M impressions) to identify a 4.3x cost-per-conversion gap between audience segments and $14.7K in wasted spend.
View project →Three-page dashboard across Facebook, Google, and Instagram — flagged a −21% ROI and identified the top campaign (152% ROI) behind $1.94M in sales.
View project →Six-page dashboard tracking the claim lifecycle for $112.9M in gross revenue — surfaced a 42.30% bad debt rate and 57.53% of denials that were avoidable.
View project →Two years of sales data showed 0.2% revenue growth but a 34.6% profit drop. Isolated discount-driven margin erosion as the root cause.
View project →